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Concrete mistakes, concrete fixes

Not general advice. Mistakes we measured on real sites, that you can check on your own in five minutes.

The cookie bar that eats your mobile traffic

A legally required element that quietly destroys the first impression — and the owner never sees it, because they look at their own site on a desktop.

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COOKIE MESSAGE

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COMING SOON

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Why nobody clicks your service cards

If it looks like a button but is not one, a visitor tries once and then gives up.

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The server response time image compression cannot fix

Everyone compresses images while the server spends 2.5 seconds thinking before it sends a single byte.

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